Nexa Lab Blog – Your sales team is the driving force behind your company’s growth. That’s why finding the right tools and technology to support their efforts is so critical.
One platform that’s been generating buzz in the sales software space is HubSpot Sales Hub.
But what exactly does HubSpot Sales Hub offer, and how could it benefit your business?
This guide will explore the main features, possible benefits, and pricing of this sales-focused platform. Whether you’re already using HubSpot or just starting to look at sales software, this overview will give you the information to decide if HubSpot Sales Hub is the right choice for your needs.
Alright, let’s begin exploring how this solution could boost your sales work.
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ToggleWhat is HubSpot Sales Hub?
HubSpot Sales Hub is part of HubSpot’s larger CRM platform. It’s designed as sales software to help simplify sales processes, automate certain tasks, and offer insights into sales performance. The platform works together with other HubSpot products, creating a connected system for managing customer relationships across marketing, sales, and service.
This software offers many features designed to assist with different stages of the sales process, from initial contact to closing deals. It is designed to be scalable, with options for small businesses and larger companies.
The main idea behind HubSpot Sales Hub is to bring together sales activities, giving users a single platform for email tracking, meeting scheduling, pipeline management, and reporting.
More in Nexalab’s blog: What Is Advanced Sales Analytics? Definition, Techniques, and Best Practice
What is HubSpot Sales Navigator
HubSpot’s Sales Navigator itself is another different product from HubSpot Sales Hub.
It’s actually an integration product between HubSpot and LinkedIn Sales Navigator. According to HubSpot knowledge base, this integration allow you to:
- See LinkedIn profile details: View LinkedIn profile details like job titles, company details, and industry information within HubSpot records.
- Send InMails: Send InMails directly from their HubSpot account
- Log deal activities: Log key deal activities in one place
- Use Icebreakers: View shared connections, experiences, and interests, plus a link to the contact’s recent activity stream
- Get introduced: Ask a mutual connection for an introduction to a contact
- Find related leads: Quickly find other leads at the same company and add them to their Sales Navigator leads list
This integration can be valuable for businesses, especially those working with B2B clients. With many professionals who could be potential prospects on LinkedIn, this integration allows for easy communication and building relationships with key decision-makers across different industries.
You can improve your business chances of successfully closing deals and expedite their sales process by utilizing the features of both platforms.
HubSpot Sales Hub Features
HubSpot Sales Hub includes various features meant to assist with different parts of the sales process. Some of the key features include email tracking, meeting schedulers, sales pipeline management tools, document tracking, and, of course, reporting and analytics.
Email tracking and notifications features let you see when a recipient opens an email, clicks a link, or downloads an attachment. This live information about prospect engagement can be helpful for knowing when to follow up and gauge interest.
The platform also includes a meeting scheduler that integrates with your calendar, allowing prospects to book available time slots. This feature tries to simplify the often time-consuming process of scheduling meetings.
HubSpot Sales Hub also provides sales pipeline management tools, allowing users to see their sales process with customisable deal stages. This feature is meant to help track deal progress and forecast sales more precisely.
Document tracking and management is another notable feature, allowing for the creation, sharing, and tracking of sales documents within the platform. Users can see when prospects view proposals or quotes, providing insight into prospect engagement.
The platform also offers automation sequences, letting users set up personalized email sequences for lead nurturing. This feature is meant to provide consistent follow-ups without manual effort.
For those seeking data-driven insights, HubSpot Sales Hub provides reporting and analytics capabilities.
You can access customisable reports and dashboards for insights into sales performance, including metrics on individual rep performance and overall team performance.
Higher-tier plans also include conversation intelligence, an AI-powered feature that analyses sales calls to identify patterns and provide coaching opportunities.
HubSpot Sales Hub Pricing
HubSpot Sales Hub is offered in several tiers, each with different features and price points to cater to varying business needs and sizes.
They divide the pricing into two categories. First, it’s for individual and small teams; second, it’s for businesses and enterprises.
Here’s the breakdown of each category, according to HubSpot.
For Individuals and small teams category
- Free: You can use this for up to 5 users
- Sales Hub Starter: $15/month/seat
- Sales Hub Professional: $90/month/seat
For Business and Enterprises category
- Sales Hub Professional: $90/month/seat
- Sales Hub Enterprises: $150/month/seat
The Free Tools tier includes basic CRM features such as contact management, deals, tasks, and some email tracking capabilities.
This option can be suitable for small businesses or those just starting to explore CRM solutions.
The Starter tier, priced at $15 per month when billed annually, adds features like meeting scheduling, email templates, and basic reporting.
This tier is frequently selected by small teams wanting to improve their sales processes with more advanced tools.
For growing teams that need more robust sales tools, the Professional tier is available at $90 per month when billed annually. This package includes more advanced features such as sales automation, predictive lead scoring, and custom reporting.
The highest tier is the Enterprise package, costing $150 per month.
This level has features like advanced permissions, predictive scoring, and conversation intelligence, making it suitable for large sales teams or businesses with complex sales processes.
It’s important to note that these prices are in USD and may vary based on the number of users and any additional features or products selected.
HubSpot often offers discounts for annual billing and non-profit organisations. As pricing structures and features can change, it’s advisable to check the current offerings directly with HubSpot for the most up-to-date information.
Why Does Your Business Might Need a HubSpot Sales Hub?
HubSpot Sales Hub is a comprehensive sales software platform designed to address the need for efficient and effective sales processes.
Whether you’re a small business looking to scale or a large enterprise aiming to optimize your sales operations, HubSpot Sales Hub can provide valuable tools and insights.
Here are five key reasons why your business might benefit from implementing HubSpot Sales Hub
Centralised sales management
HubSpot Sales Hub offers a unified platform for all sales activities.
This centralisation means that everything from initial lead capture to final deal closure is managed in one place. Sales teams can track customer interactions, manage contacts, and monitor deal progress without switching between multiple tools.
This integration reduces the risk of information silos and miscommunication, leading to a more cohesive and efficient sales process.
Automation and time-saving features
The platform includes numerous automation tools designed to streamline repetitive tasks.
For example, email sequences can be set up to automatically nurture leads over time, reducing the need for manual follow-ups. The meeting scheduling feature eliminates the back-and-forth often associated with setting up appointments.
Salespeople can concentrate more on high-value tasks like establishing connections and closing deals, while the rest of the time-consuming chores are automated.
Improved communication and leads tracking
HubSpot Sales Hub provides detailed insights into prospect engagement.
Sales teams can see when emails are opened, links are clicked, or attachments are downloaded. This real-time information allows for more timely and relevant follow-ups.
The platform also offers email tracking, which notifies salespeople when their emails are read. These features enable sales teams to prioritize their efforts more effectively, focusing on the most engaged leads and tailoring their communication strategies based on prospect behavior.
Data-driven decision making
The platform’s robust reporting and analytics tools offer valuable insights into sales performance.
Users can track metrics such as conversion rates, average deal size, and sales cycle length. These data points can help identify bottlenecks in the sales process, highlight the most effective sales strategies, and provide accurate sales forecasts.
You can constantly refine their sales approach and improve overall performance by making decisions based on concrete data rather than intuition.
Scalability and customization
HubSpot Sales Hub is designed to grow with your business.
Its tiered pricing structure allows companies to start with basic features and add more advanced tools as needed.
The platform also offers extensive customization options, allowing businesses to tailor the sales pipeline, deal stages, and other elements to match their unique sales processes.
This flexibility means that whether you’re a small startup or a large enterprise, you can configure the platform to meet your specific needs, ensuring that your sales tools evolve alongside your business.
More in Nexalab’s blog: What Is HubSpot Marketing Hub? Features, Pricing, and Everything You Need to Know
Conclusion
HubSpot Sales Hub is a sales software platform that offers a range of features designed to support various aspects of the sales process. From email tracking to pipeline management, the platform aims to provide a comprehensive toolkit for sales activities.
With different pricing levels and features, you can always adapt your HubSpot use case as your business grows. This makes it suitable for companies of different sizes and with varying requirements.
Investing in CRM software like HubSpot is a smart move for any business looking to improve sales, marketing, and customer service.
But to get the most out of your CRM, it needs to work with your other tools.
Nexalab’s App Integration can help you integrate HubSpot CRM with other essential platforms, like PSA software, for example. This means you get a complete view of your customer data, automate repetitive tasks, and personalise your customer interactions. It’s a solution that helps you get the most out of your CRM investment. Contact Nexalab today to explore how App Fusion can drive your business forward.