What is HubSpot Mainly Used For? Main Features and Integration Capabilities

HubSpot features

Nexa Lab Blog – It’s not easy running an MSP business.

From attracting and closing new clients to managing the relationships with existing ones and ensuring your team is running like a well-oiled machine, you’ve got a lot to juggle.

It feels like at times you’re keeping many balls in the air, and one wrong move might make everything come crashing down.

But what if there was a tool that could help you streamline these processes?

HubSpot is one of your answers.

The all-in-one CRM platform is designed to empower users to efficiently manage and grow their MSP business, with a variety of functions rolled into one coherent system.

So today we are going to break down what HubSpot will primarily be used for, including it’s main features and how it can integrate with other tools in order to help empower your MSP business.

Let’s get to it!

Overview of HubSpot’s Suite of Tools

HubSpot is an all-in-one platform offering a comprehensive suite of tools designed to help businesses grow.

Whether it’s attracting visitors, converting leads, closing deals, or managing customer relationships, HubSpot’s tools and functionalities are engineered to streamline each of these processes.

The suite includes multiple hubs: Marketing, Sales, Service, CMS, and Operations.

Each hub is specialised in various aspects of your business, ensuring a holistic approach to business management.

The advantage of adopting an all-in-one platform like HubSpot is that it eliminates the need for juggling multiple software solutions.

Instead, you get a unified, seamless experience, simplifying integrations, data management, and team collaboration.

More on Nexalab’s blog: 7 Best HubSpot Chrome Extensions for CRM, Sales, and Marketing

What is HubSpot Mainly Used For?

HubSpot is mainly used for inbound marketing, sales, and customer service.

This is achieved through a variety of automated workflows and tools that facilitate lead generation, customer engagement, and support.

As an MSP business owner, your primary goal is to ensure client satisfaction while continuously generating new business.

HubSpot simplifies these tasks by integrating tools that streamline processes, providing valuable insights, and enhancing productivity.

5 HubSpot Main Features

HubSpot categorises their main feature as “Hubs”. Mainly, they differentiate it into 5 hubs, which are marketing, sales, service, CMS, and operations.

These hubs not only have their own set of functions and features, but they also have different pricing on each.

Here is the breakdown of each hub in the HubSpot according to Yokel Local.

1. Marketing Hub

The Marketing Hub is all about making your marketing efforts more streamlined and effective.

It offers tools for email marketing, social media management, and content management.

With the ability to design and execute marketing campaigns from a single dashboard, you can track performance and tweak strategies in real-time.

You can also create landing pages, lead forms, and automate workflows to nurture leads seamlessly.

Imagine having all your marketing data integrated and accessible; it means you can make data-driven decisions effortlessly.

2. Sales Hub

The Sales Hub offers a multitude of solutions to make the sales process more efficient.

Think of email tracking, meeting scheduling, and sales automation.

All your sales activities and client interactions are logged automatically, providing real-time insights and analytics.

In practical terms, this means more time for your sales team to actually sell rather than getting bogged down with administrative tasks.

HubSpot’s Sales Hub also integrates seamlessly with your email, making follow-ups and client communication a breeze.

3. Service Hub

The Service Hub is designed to improve your customer service operations.

From ticketing systems to feedback surveys, it offers the tools necessary to support customers effectively.

Customer satisfaction improves when you resolve issues swiftly and track every interaction. The Service Hub empowers you to do just that, ensuring nothing is overlooked.

4. CMS (Content Management System) Hub

The CMS Hub is all about empowering you to easily manage website content.

You can build, edit, and optimize your website without needing extensive technical know-how.

This tool ensures your site is not just up and running but also effectively driving traffic and leads.

From a single dashboard, you can monitor site performance, and make tweaks to improve SEO and user experience.

This means you can keep your website fresh and engaging, which is vital for attracting and retaining clients.

5. Operations Hub

Last but not least, the Operations Hub aims to connect your apps, clean your data, and automate business processes.

It ensures that your systems are synchronised and data integrity is maintained across various platforms.

Having a clean, integrated system means fewer errors and more operational efficiency.

This is crucial for MSPs who deal with complex client data and need to ensure accuracy and reliability in their services.

What Can You Do With HubSpot Integration?

One of the most compelling aspects of HubSpot is its extensive integration capabilities.

For managed service providers (MSPs), the ability to integrate various tools and platforms into a single, cohesive system is invaluable.

Here’s a detailed look at how HubSpot’s integration features can benefit your business.

Email and Calendar Integration

Email and calendar tools are critical for managing client communications and scheduling.

HubSpot integrates seamlessly with popular email providers like Gmail and Outlook.

This means every email sent, every meeting scheduled, and every follow-up is automatically logged in HubSpot.

No more manually entering data or worrying about missed follow-ups; HubSpot keeps everything organised for you.

Imagine the efficiency gain when all your sales team’s communications are automatically logged.

This means insights into client interactions are at your fingertips, allowing for more informed decision-making.

CRM and Sales Tools

For sales, integrating your CRM with other sales tools can streamline the entire sales process.

HubSpot’s Sales Hub integrates with popular sales platforms like Salesforce, Pipedrive, and Microsoft Dynamics 365.

This ensures that your sales pipeline is always up-to-date, and your sales team has the information they need to close deals faster.

Marketing Automation

Marketing automation is another area where HubSpot’s integrations shine.

You can connect HubSpot with marketing platforms like Mailchimp, Facebook Ads, and Google Ads to manage your marketing efforts from a single dashboard.

This integrated approach allows you to track performance across different channels and tweak your strategies based on real-time data.

For example, if you’re running a multi-channel marketing campaign, you can see how each channel is performing, compare metrics, and adjust your budget and strategies accordingly.

Customer Support and Service

Customer support is crucial for MSPs, and the Service Hub is designed to integrate with various support tools.

Whether you use Zendesk, Freshdesk, or another ticketing system, HubSpot can integrate with these platforms to provide a holistic view of customer support activities.

This means your support team can access all client interactions, past issues, and resolutions from a single interface, enabling quicker and more effective support.

Accounting and Finance

Financial tools are another critical integration point for MSPs.

HubSpot can integrate with accounting software like QuickBooks, Xero, and FreshBooks, allowing you to manage invoices, payments, and financial reports alongside your CRM data.

Imagine the peace of mind knowing that your financial information is accurate and easily accessible. This integration helps you stay on top of your financial health, track outstanding invoices, and ensure timely payments.

Project Management

For project management, HubSpot integrates well with tools like Trello, Asana, and Monday.com. This allows you to track project timelines, assign tasks, and manage resources without leaving the HubSpot interface.

Everything from project start to completion can be tracked, ensuring nothing slips through the cracks.

Custom APIs

For businesses with unique needs, HubSpot also offers custom API integrations.

This means you can connect any bespoke systems you use. Custom APIs offer the flexibility to create an integration tailored to your specific business requirements.

While custom APIs offer unparalleled flexibility to connect niche industry tools or proprietary systems, they can be technical to implement.

That’s why you might need the help of integration experts like Nexalab.

With the help of experts, you can make sure that your custom integrations are implemented correctly and efficiently, saving you time and eliminating headaches.

More on Nexalab’s blog: Why HubSpot? 6 Competitive Advantages You Should Know

Conclusion

HubSpot provides a cohesive, all-in-one solution that addresses key areas of inbound marketing, sales, customer service, content management, and operational efficiency.

But remember, just like any software, HubSpot is just a tool.

However, if you’re looking to take your managed service provider business to the next level, HubSpot’s comprehensive suite of tools can help you make that a reality.

Investing in CRM software like HubSpot is a smart move for any business looking to improve sales, marketing, and customer service.

But to get the most out of your CRM, it needs to work with your other tools.

Nexalab’s App Integration can help you integrate HubSpot CRM with other essential platforms, like PSA software, for example. This means you get a complete view of your customer data, automate repetitive tasks, and personalise your customer interactions. It’s a solution that helps you get the most out of your CRM investment. Contact Nexalab today to explore how App Fusion can drive your business forward.

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