Nexa Lab Blog – Tired of using multiple tools to keep track of your customer relationships?

Looking for a solution that will grow with your business?

If so, it’s time to find out how a CRM system can assist you in streamlining your sales process, improving customer satisfaction, and growing your business.

Even though there are many choices available, HubSpot CRM has become one of the favourites among them.

The reason behind the immense popularity of HubSpot CRM is that it is an all-in-one customer relationship management platform. The software is developed to help businesses of any size attract, engage, and delight customers.

Far from being a simple contact management system, it’s a fully equipped suite of tools that assists in systematising activities for marketing, sales, and customer service.

Today, we are going to review one of the most popular CRM software choices: HubSpot. We will run through the features, how you can best put it into action with your business, and how much this software will cost you.

Let’s get into it.

HubSpot CRM Features

HubSpot CRM offers a wide array of features designed to support every aspect of your customer relationships.

3andfour listed an exhaustive list of HubSpot CRM features on their blog post. However, these are 6 key important features that you might be looking for.

1. Contact and Company Management

HubSpot’s contact management system is robust and flexible, perfect for tracking both individual contacts and entire client companies.

You can easily segment your clients based on service tiers, contract values, or industry verticals.

This segmentation is invaluable for targeted marketing and service delivery.

2. Deal Pipeline Management

For MSPs, the sales process often involves complex, long-term contracts.

HubSpot’s deal pipeline allows you to customize stages that reflect your unique sales cycle.

You can track proposal status, contract negotiations, and service implementation all in one view.

3. Service Ticket Tracking

While not as comprehensive as dedicated PSA tools, HubSpot’s service hub can handle basic ticket management.

You can create tickets, assign them to team members, and track their progress.

This feature integrates seamlessly with the CRM, giving you a holistic view of each client’s service history alongside their sales and marketing interactions.

4. Email Integration and Templates

HubSpot’s email integration is a game-changer for MSPs.

You can connect your email account and track all client communications within the CRM.

The email template feature is particularly useful for sending consistent service updates or quick responses to common enquiries.

5. Automated Workflows

For MSPs, automation is key to scaling operations.

HubSpot allows you to create workflows that can:

• Automatically assign new leads to sales reps
• Send follow-up emails after service calls
• Trigger renewal reminders for expiring contracts

These automations can save your team countless hours and ensure no important tasks fall through the cracks.

6. Reporting and Analytics

HubSpot’s reporting capabilities are extensive and can provide valuable insights for MSPs.

You can create dashboards to track:

• Monthly Recurring Revenue (MRR)
• Client acquisition costs
• Service ticket resolution times
• Upsell opportunities

These insights can help you make data-driven decisions to grow your MSP business.

More in Nexalab’s blog: What is a CRM system, How Does it Enhance Customer Relationships, and How Can it be Integrated?

What is HubSpot CRM Best For?

HubSpot CRM is designed to be a versatile solution that can benefit businesses across various industries and sizes.

However, it particularly excels in three key areas:

1. Marketing with HubSpot CRM

HubSpot CRM offers powerful marketing tools that can help you attract and nurture leads more effectively.

Some key marketing features include:

• Email Marketing: Create and send targeted email campaigns, track performance, and automate follow-ups.
• Content Management System (CMS): Build and optimize your website with HubSpot’s drag-and-drop website builder.
• Social Media Management: Schedule posts, monitor mentions, and analyse performance across social platforms.
• Lead Generation: Create landing pages, forms, and pop-ups to capture leads.
• Marketing Analytics: Track the performance of your marketing efforts with detailed reports and dashboards.

2. Sales with HubSpot CRM

HubSpot CRM provides sales teams with the tools they need to close more deals and work more efficiently.

Key sales features include:

• Sales Pipeline Management: Visualise and manage your sales process with customisable deal stages.
• Email Tracking: Know when prospects open your emails and click on links.
• Sales Automation: Set up workflows to automate follow-ups and task creation.
• Quotes: Create and send professional quotes directly from the CRM.
• Sales Analytics: Track individual and team performance with detailed sales reports.
• Predictive Lead Scoring: Prioritise leads based on their likelihood to convert.

3. Customer Service with HubSpot CRM

HubSpot CRM also includes tools to help you provide excellent customer service and support.

Key customer service features include:

• Ticketing System: Manage and track customer issues efficiently.
• Knowledge Base: Create a self-service help centre for common customer queries.
• Customer Feedback: Collect and analyse customer feedback to improve your products and services.
• Service Analytics: Track key metrics like ticket volume, resolution time, and customer satisfaction.
• Conversational Bots: Automate responses to common customer queries.

HubSpot CRM Pricing

One of the most appealing aspects of HubSpot CRM they offer a very flexible pricing model. You can use it for free, paying $15 per month per seat for its “lite features” or even paying $3600 for the most advanced features designed for enterprise.

Here is the breakdown of HubSpot CRM pricing according to their official site.

Free Tools

HubSpot offers a robust set of free tools that include basic CRM features, marketing tools, sales tools, and customer service tools.

They offer the free version of their tools for up to 5 users, that includes marketing, sales, service, content, operations, and commerce tools.

However, don’t expect you can use everything on the free tools they offer.

Keep in mind that since HubSpot is using a SaaS model, you should be prepared that the free version might come with limitations.

But still, this is an excellent option for small businesses or those just starting with CRM.

Starter Suite

HubSpot Starter Suite priced at $15/month/seat. On the Starter Suite, HubSpot includes more advanced features for marketing, sales, and customer service.

One thing that you need to keep in mind for this pricing is that HubSpot offering two types of Starter Suite: Starter Customer Platform and Marketing Hub Starter

The Starter Customer Platform includes features such as sales hub starters to help you turn leads into deals, service hub starters to scale support & self-service, content hub starters for your content creation strategy, and operations hub starters to manage your data.

On the other side, Marketing Hub Starters are just like the free version, but with some extra features like forms, email marketing, and live chat features.

Professional Suite

Starting at $800 per month, the Marketing Hub Professional category provides advanced automation, reporting, and customisation options and offers you free 3 seats in the package.

This package includes everything in the Starter pack, but also includes more robust features such as campaign reporting, dynamic personalisation, omni-channel marketing automation, social media, teams, and custom reporting.

It’s ideal for larger businesses with complex needs.

Enterprise Suite

The last pricing tier of HubSpot is the Marketing Hub Enterprise tier.

This package starts at $3,500/month, offers the most advanced features, including advanced reporting, custom objects, and dedicated support, plus includes free 5 seats on it.

It’s designed for large enterprises with more sophisticated requirements.

This pricing tier provides you with everything on the starter and professional suite, plus custom objects, limit access to content and data, customer journey analytics, custom events, organise teams, and multi-touch revenue attribution.

With this pricing level, you can do a more customisation towards your data driver customer relationship and marketing process, to make sure you are getting the most out of your investment in the platform.

More in Nexalab’s blog: How to Build Long-Term Relationships with Customers With CRM Software and Integration

Conclusion

HubSpot CRM is a powerful, versatile solution that can transform how you manage customer relationships. With its comprehensive feature set, user-friendly interface, and flexible pricing, it’s an excellent choice for businesses of all sizes.

Investing in CRM software like HubSpot is a smart move for any business looking to improve sales, marketing, and customer service. 

But to get the most out of your CRM, it needs to work with your other tools.

Nexalab’s App Integration Services can help you integrate HubSpot CRM with other essential platforms, like PSA software, for example. This means you get a complete view of your customer data, automate repetitive tasks, and personalise your customer interactions. It’s a solution that helps you get the most out of your CRM investment. Contact Nexalab today to explore how App Fusion can drive your business forward.