Nexa Lab Blog – When we talk about choosing CRM software for business, one name that always comes to mind is HubSpot.

As software, HubSpot itself is known for its user-friendly interface, comprehensive features, and excellent customer support. It also offers a full suite of your every CRM, sales, and marketing needs , making it a one-stop solution for all your business requirements.

But what exactly makes HubSpot stand out in a sea of CRM options?

Today, we are going to break down the competitive advantage of HubSpot so you can make an informed decision when selecting the right CRM software for your business.

Let’s get to it

Why HubSpot is so Popular

HubSpot’s rise to prominence in the CRM and marketing automation space is no accident.

It’s the result of a carefully crafted platform that addresses the real needs of businesses, especially those in service-oriented industries like MSPs.

One of the key factors that make them so popular is.

1. All-in-One Solution: HubSpot offers a comprehensive suite of tools covering marketing, sales, service, and operations. This integrated approach eliminates the need for multiple disparate systems, providing a single source of truth for your business data.
2. Inbound Marketing Pioneer: HubSpot didn’t just jump on the inbound marketing bandwagon – they built it. Their platform is designed from the ground up to support inbound marketing strategies, which are particularly effective for MSPs looking to attract and retain clients.
3. Scalability: Whether you’re a one-person show or a growing MSP with a team of 50, HubSpot can scale with your business. Start with the free tools and gradually adopt more advanced features as your needs evolve.
4. Continuous Innovation: HubSpot consistently rolls out new features and improvements, often based on user feedback. This commitment to innovation ensures that your MSP always has access to cutting-edge marketing and sales tools.
5. Strong Community and Educational Resources: HubSpot Academy offers free certifications and training, while their extensive knowledge base and active user community provide support and inspiration for leveraging the platform effectively.

The combination of all traits above makes HubSpot the go to platform for CRM marketing and sales. Educational resources might be one of the key factors that make HubSpot so popular.

Aside from the HubSpot Academy, it’s safe to assume that HubSpot blogs are the best marketing blogs out there since they provide valuable insights and tips on the latest trends in marketing and sales.

More on Nexalab’s blog: HubSpot CRM Pricing: All You Need to Know

What is HubSpot’s Competitive Advantage?

While HubSpot’s popularity is clear, let’s dive into the specific competitive advantages that make it stand out. Here are 6 of HubSpot competitive advantages according to Bristol Strategy.

1. Ease of Use

HubSpot is known for its user-friendly interface, making it easier for businesses to manage customer relationships, track customer data, and create targeted campaigns without requiring deep technical skills.

They have clean, modern design that’s easy to navigate. They also have drag-and-drop editors for landing pages and emails. Even better, HubSpot provides visual workflow builders for automation and customisable dashboards for at-a-glance insights.

All of those ease-of-use values are what give HubSpot competitive advantage over other software.

2. Comprehensive Suite of Tools

HubSpot offers a wide range of tools and features that streamline CRM, marketing, and sales processes. This includes marketing automation tools, analytics, and customer support systems, making it an ideal platform for businesses of all size

This comprehensive approach ensures that all your business processes can be managed from a single platform, providing a unified view of your customers and operations.

3. Customisation and Integration

HubSpot allows for customisation of dashboards and tools, providing users with the analytics and metrics they need to enhance productivity. It also integrates well with other business software, offering a unified view of the customer across different teams.

The customisation and integration features in HubSpot include:

• Custom properties to track MSP-specific data points
• Workflow actions that can trigger processes in other tools
• App marketplace with hundreds of pre-built integrations
• APIs for custom integrations with your existing tools

4. Cost-Effective

HubSpot uses a freemium pricing model, making it accessible to new businesses. It also allows growth-stage customers to use all its features without additional fees, which is a unique advantage compared to competitors like Salesforce.

What’s best is that HubSpot offers you the free version of the software. So, if you are not convinced yet, you can try a little bit of the software and get used to it.

Their pricing, although still complicated, can be considered more flexible and easy to understand with their “Hubs” pricing model.

5. Customer Support and Success

HubSpot provides 24/7 customer support, a customer success team, tailored onboarding, and access to a large network of solutions partners. This comprehensive support system helps businesses quickly and easily respond to customer needs.

Aside from their dedicated support, they also have extensive knowledge base resources available online for self-service troubleshooting and learning.

Remember about the HubSpot blog we mentioned before?

While that makes them popular, it also becomes a valuable resource and is one of HubSpot competitive advantages.

It is a valuable resource for staying up-to-date on industry trends and best practices, providing additional support for businesses using the platform.

6. AI and Automation

HubSpot has integrated AI features such as the AI assistant and ChatSpot, which help streamline daily tasks and improve business efficiency. These tools can generate content, provide insights, and enhance customer interactions.

• AI-powered content creation tools
• Predictive lead scoring
• Automated data enrichment
• Smart send times for emails based on recipient behaviour

How to Maximise the Benefits of HubSpot

Now that we’ve covered why HubSpot is a powerhouse for MSPs, let’s look at how you can make the most of it:

1. Invest in Training: Take advantage of HubSpot Academy’s free courses and certifications. The more your team knows about the platform, the more value you’ll derive from it.
2. Use the Free Tools: Even if you’re not ready for a paid plan, start with HubSpot’s free CRM and marketing tools. This allows you to familiarise yourself with the platform at no cost.
3. Implement Gradually: Don’t try to use every feature at once. Start with the tools that address your most pressing needs and gradually expand your usage.
4. Leverage Automation: Set up workflows to automate repetitive tasks. This could include lead nurturing emails, internal notifications, or data management processes.
5. Customise Your Instance: Use custom properties and views to tailor HubSpot to your MSP’s specific needs. This might include tracking client contract renewal dates or categorising leads by service interest.
6. Integrate with Your Tech Stack: Connect HubSpot with your other tools, like your PSA or remote monitoring and management (RMM) platform. This creates a more unified view of your business.
7. Use Data for Decision Making: Leverage HubSpot’s reporting tools to gain insights into your marketing and sales performance. Use these insights to refine your strategies

More on Nexalab’s blog: 7 Best HubSpot Chrome Extensions for CRM, Sales, and Marketing

Conclusion

HubSpot’s combination of ease of use, comprehensive toolset, customisation options, and cutting-edge features make it a powerful ally for MSPs looking to grow their business. Its ability to unify marketing, sales, and service operations provides a 360-degree view of your clients and prospects, enabling you to deliver more personalized, effective service.

Investing in CRM software like HubSpot is a smart move for any business looking to improve sales, marketing, and customer service.

But to get the most out of your CRM, it needs to work with your other tools.

Nexalab’s App Integration can help you integrate HubSpot CRM with other essential platforms, like PSA software, for example. This means you get a complete view of your customer data, automate repetitive tasks, and personalise your customer interactions. It’s a solution that helps you get the most out of your CRM investment. Contact Nexalab today to explore how App Fusion can drive your business forward.