HubSpot and Facebook Ads are two powerful tools in a marketer’s arsenal, each serving distinct purposes in digital marketing strategies.

However, using these platforms separately can create significant challenges.

Your marketing teams might struggle with data fragmentation, where valuable information about ad performance and lead generation is scattered across different systems.

This separation can lead to inefficient workflows as teams manually transfer data between platforms, risking errors and wasting time.

Moreover, the lack of integration can make it difficult to track the customer journey from initial ad interaction to final conversion, potentially obscuring the true ROI of marketing efforts.

These issues raise an important question: Can you integrate Facebook Ads with HubSpot?

This guide will explore more about the integration between these two platforms, what such a connection might offer, and provide an overview of the steps involved in linking them.

So, without further ado, let’s get to it!

Can you connect Facebook ads to HubSpot?

The short answer is yes, you can connect Facebook ads to HubSpot.

HubSpot offers native integration with Facebook’s advertising platform, allowing marketers to bridge the gap between these two powerful tools. This integration is designed to streamline ad management and provide a more comprehensive view of marketing efforts.

The connection between Facebook Ads and HubSpot is facilitated through HubSpot’s ads tool, which is available in certain HubSpot subscriptions.

This integration allows for a two-way data flow, enabling marketers to leverage information from both platforms to enhance their advertising strategies and lead management processes.

It’s important to note that connecting these platforms requires meeting certain prerequisites:

1. An active Facebook ad account
2. Admin access to the Facebook ad account in Business Manager
3. Appropriate permissions in HubSpot (typically ‘Publish’ access to the ads tool)
4. A compatible HubSpot subscription that includes the ads tool feature

Once these requirements are met, the connection process involves several steps within the HubSpot interface, including authentication with Facebook and selecting which ad accounts to connect.

Now that you know for sure that you can connect HubSpot with Facebook Ads, let’s explore some of the things that you can do with it.

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HubSpot and Facebook Ads Features

When you integrate HubSpot with Facebook Ads, you unlock a variety of powerful features that can significantly enhance your marketing efforts. By combining the strengths of both platforms, you can streamline your workflows, gain deeper insights, and create more effective campaigns.

Let’s explore some of the key features this integration offers you:

Ad Creation and Management

With the integration, you can create and manage your Facebook ad campaigns directly from within HubSpot’s interface.

This feature allows you to leverage your HubSpot data and audience segmentation capabilities to create highly targeted ads. You can also pause, resume, or adjust your campaigns without leaving the HubSpot platform, providing you with a centralised location for ad management.

Lead Syncing

One of the most valuable features you’ll gain from this integration is automatic lead syncing.

When someone interacts with your Facebook lead ads, their information is automatically captured and synced to your HubSpot CRM. This eliminates your need for manual data entry and ensures that your sales team can quickly follow up on new leads.

Performance Tracking and Reporting

The integration provides you with comprehensive performance tracking and reporting capabilities. You can view key metrics such as impressions, clicks, and conversions directly in HubSpot.

This feature allows you to analyse the performance of your Facebook ads alongside your other marketing efforts, providing you with a holistic view of your campaigns’ effectiveness and ROI.

Audience Targeting

Your HubSpot contact lists can serve as the basis for custom audiences that you create by integrating Facebook Ads with HubSpot.

This feature allows you to create highly targeted advertising, as you can build audiences based on specific criteria such as lifecycle stage, engagement level, or custom properties in your HubSpot CRM.

Attribution Reporting

The integration enables you to access advanced attribution reporting, allowing you to track how your Facebook ads contribute to your overall marketing funnel.

You can see which ads are driving not just clicks and impressions but actual leads, customers, and revenue. This insight helps you make data-driven decisions about your ad spend and campaign optimisation.

When HubSpot and Facebook Ads are integrated, these features are just a small sample of what is possible. Making the most of these features will help you develop cross-platform marketing strategies that are more unified, data-driven, and successful.

That’s all about the features; now let’s get your HubSpot and Facebook Ads accounts connected.

HubSpot and Facebook Ads Integration Methods

Connecting your Facebook Ads account with HubSpot can be a game-changer for your marketing strategy.

The good news? It’s a straightforward process that you can do quickly.

HubSpot offers two primary methods for integration: a user-friendly native integration and a more customisable API integration.

The native integration is designed for most users, allowing for a quick setup directly through HubSpot’s interface. For those with more specific needs, the API integration offers advanced customisation options, though it may require technical expertise or assistance from integration specialists.

Let’s get into the details of it.

Native Integration

HubSpot offers a native integration with Facebook Ads, which means you can connect your accounts directly through HubSpot’s interface. This is the primary and recommended method for integrating the two platforms.

Here’s a general overview of the steps you’ll follow:

1. Navigate to your HubSpot account settings
2. Go to the Marketing > Ads section
3. Click on “Connect account” and select Facebook
4. Log in to your Facebook account and grant necessary permissions
5. Select the specific Facebook ad accounts you want to connect
6. Configure additional settings like auto-tracking

The steps above might be an oversimplification of the process, but they provide a good starting point for integrating your Facebook ads with HubSpot.

If you need more detailed instructions, make sure you go check HubSpot’s knowledge base to make sure you don’t miss any steps or encounter any issues during the integration process.

This native integration method is designed to be user-friendly and doesn’t require any coding or technical expertise.

API Integration (for Developers and Advanced Users)

While the native integration meets most users’ needs, HubSpot’s API offers more advanced integration possibilities with Facebook Ads. This method provides greater flexibility and customisation options, but it requires technical expertise.

Here’s what you should know:

• HubSpot’s API allows for custom data flows and automation between the two platforms.
• You can create tailored solutions that fit your specific business processes and reporting needs.
• API integration can enable real-time data synchronisation, which isn’t available in the native integration.
• It’s possible to build custom applications or dashboards that combine data from both HubSpot and Facebook Ads.

If you don’t have the technical knowledge to implement an API integration yourself, don’t worry. You have options:

1. Consult with the Experts: There are integration experts service providers like Nexalabs that specialise in creating custom integrations between various platforms, including HubSpot and Facebook Ads. Experts like them will help you with:
   • Assess your specific needs and goals
   • Design a custom integration solution
   • Implement the integration using HubSpot’s API
   • Provide ongoing support and maintenance
2. Hire a Developer: You could bring on a freelance developer or agency with experience in HubSpot’s API and Facebook Ads to create your custom integration.
3. Internal IT Team: If your company has an IT department, they might be able to handle the API integration project.

When considering an API integration, keep in mind:

• It typically involves higher costs compared to using the native integration.
• The development process can take time, depending on the complexity of your requirements.
• You’ll need to factor in ongoing maintenance and updates.

This approach can be particularly beneficial if you have complex workflows or unique reporting requirements that go beyond what the standard integration offers.

Custom API integration allows for deeper data synchronisation, enabling you to pull in specific data points that may not be available through the native integration.

It can facilitate real-time data updates, ensuring your HubSpot and Facebook Ads data is always in sync. Additionally, API integration can enable advanced automation scenarios, such as triggering specific Facebook Ad campaigns based on complex HubSpot CRM data conditions.

You can create custom dashboards that blend data from both platforms in ways that aren’t possible with out-of-the-box solutions.

If you are doing multi-step marketing funnels or those operating in niche industries, this level of customisation can provide a significant competitive advantage by aligning your marketing tools more closely with your unique business processes and KPIs.

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Conclusion

Integrating HubSpot with Facebook Ads enhances your marketing capabilities, allowing for more targeted campaigns, streamlined workflows, and deeper insights. Whether you opt for the user-friendly native integration or a customised API solution, the benefits are substantial: improved efficiency, better data synchronisation, and more effective marketing strategies.

Implementing the ideal HubSpot integration for your unique business needs can be challenging. That’s where Nexalabs’ app integration services shine.

Nexalabs is an Australia-based integration specialist serving clients globally.

We offer expert app integration services, creating custom solutions that bridge HubSpot, Facebook Ads, and other platforms to meet your unique business needs.

Contact Nexalabs today. Let’s discuss your integration needs and develop a custom strategy that drives real results for your business.